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Kwik Trip Testimonial
January 8, 2003
Mike Tesch
Territory Manager
T&H Distributing, Perfect Fry
1235 Parkview Road
Green Bay, WI 54304-5620
Dear Mike:
As you are well aware, Kwik Trip began working with the Perfect
Fry ventless fryer systems just over 18 months ago. I wanted to
let you know about the success we have encountered with those units.
Currently we have 15 installed in our in-store food service operations
in three different states. Over the past 18 months we have had only
two repair matters, of which both were very minor. Your team's response
to our repairs has been outstanding.
The things our team comments about these units compared to other
pieces of similar equipment we are using are numerous.
- Smaller footprint
than our older units
- Easy to clean and
maintain
- Fast oil temperature recovery during peak
periods
- Uses less oil than our older comparable units
- No grease smell in our stores
- Easy and safe to operate
- Can be added into a current food program
in a small preparation area
These are just comments back from our in-store team members. From
a corporate side we are pleased with the performance of the units
as well as what they have contributed to our overall in-store food
service sales. At the time we began installing our franchise pizza
operations last year we wanted to compliment the program with a
fried food offering. Your Perfect Fry units fit very well into the
tight space we had to work with in our locations. On average, over
18% of our total food service sales come from the Perfect Fry units.
This is very encouraging especially with our 50-65% margins on the
food items this unit produces. We already have the labor in the
food service, so very little additional expense in labor is incurred
with these units. In many ways, this is a very profitable area of
our store for the space and labor it consumes. We feel that this
offering ties in great with our overall marketing plan and it assures
added sales and profits we need in our operations.
Overall, we are very pleased with the results in performance and
operation of the units. But more so we are happy with the return
they are providing to our bottom line. in fact we have one food
service location with sales over 30% from the fryer. This is a huge
success for us. Again, we appreciate all of your support of the
equipment we purchased. We are very pleased with the partnership
our company has with you and Perfect Fry.
Respectfully,
Craig Groskreutz
Director Food Service Operations
Kwik Trip Stores Incorporated
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