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15 years of excellence

NEWS RELEASE

PERFECT FRY CORPORATION

For Immediate Release

FOR IMMEDIATE RELEASE3

Team Leads New Marketing Initiatives in U.S.

Calgary, April 3, 2001 – Gary Calderwood, president and CEO of Perfect Fry Corporation (PNM-CDNX), announced today the appointment of two veteran marketing experts to lead the Company’s aggressive new sales and marketing thrust in the United States.
Greg and Vickey Aguirre bring more than 20 years of successful sales experience to the position as Vice-President of Sales for the U.S., a position they will jointly hold.
Mr. Calderwood said the appointment of a husband and wife team to share the position is innovative, and reflects both the Company’s employee team and its superior products. The couple will work with a countrywide network of distributors to aggressively expand the market share of Perfect Fry’s line of compact, stand-alone deep fryers.

“We offer the newest and most innovative product on the market today,” Mr. Calderwood said, “We intend to see that our superior products achieve the market share they deserve.”

During 2000, sales of Perfect Fry products in the U.S. increased by 13 percent over the previous year, despite the impact of a slowing economy. The increase in the U.S. contributed to total sales for the Company increasing by five percent, setting a record for the second year in a row.

“Customers tell us they are very pleased with the fryer’s superior construction, the compact design, unique safety features, and the high quality of the food products it produces,” he said. “With our new sales initiative, led by the extraordinary team of Greg and Vickey, we are now bringing these features before a much larger market.”

Mr. Calderwood added the Aguirre’s would operate from a base in Indianapolis, IN. The two sales professionals have more than 20 years experience, with companies such as Acorn Distributors, Sani-Serve and Cecilware Corporation. Vickey’s experience also includes operating her own successful sales company, while Greg’s proven track record includes developing strong national account programs and increasing sales through distributor networks.

In a statement, the Aguirre’s said they are “extremely excited about the opportunity to greatly enhance Perfect Fry’s U.S. market share.”


Gary Calderwood, Investor Relations:(403)255-7712, Fax (403) 255-1725;
E-mail: invest@perfectfry.com
www.perfectfry.com

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