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NEWS RELEASE
PERFECT FRY CORPORATION
For Immediate Release
FOR IMMEDIATE RELEASE3
Team Leads New Marketing Initiatives in U.S.
Calgary, April 3, 2001 Gary Calderwood, president and CEO of Perfect
Fry Corporation (PNM-CDNX), announced today the appointment of two veteran marketing
experts to lead the Companys aggressive new sales and marketing thrust in
the United States.
Greg and Vickey Aguirre bring more than 20 years of successful sales experience
to the position as Vice-President of Sales for the U.S., a position they will
jointly hold.
Mr. Calderwood said the appointment of a husband and wife team to share the position
is innovative, and reflects both the Companys employee team and its superior
products. The couple will work with a countrywide network of distributors to aggressively
expand the market share of Perfect Frys line of compact, stand-alone deep
fryers.
We offer the newest and most innovative product on the market today,
Mr. Calderwood said, We intend to see that our superior products achieve
the market share they deserve.
During 2000, sales of Perfect Fry products in the U.S. increased by 13 percent
over the previous year, despite the impact of a slowing economy. The increase
in the U.S. contributed to total sales for the Company increasing by five percent,
setting a record for the second year in a row.
Customers tell us they are very pleased with the fryers superior
construction, the compact design, unique safety features, and the high quality
of the food products it produces, he said. With our new sales initiative,
led by the extraordinary team of Greg and Vickey, we are now bringing these features
before a much larger market.
Mr. Calderwood added the Aguirres would operate from a base in Indianapolis,
IN. The two sales professionals have more than 20 years experience, with companies
such as Acorn Distributors, Sani-Serve and Cecilware Corporation. Vickeys
experience also includes operating her own successful sales company, while Gregs
proven track record includes developing strong national account programs and increasing
sales through distributor networks.
In a statement, the Aguirres said they are extremely excited about
the opportunity to greatly enhance Perfect Frys U.S. market share.
Gary Calderwood, Investor Relations:(403)255-7712, Fax (403) 255-1725;
E-mail: invest@perfectfry.com
www.perfectfry.com
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