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NEWS RELEASE
PERFECT FRY CORPORATION
PNM, Canadian Venture Exchange
For immediate release
PERFECT FRY REPORTS HIGHEST GROSS REVENUE IN COMPANY'S HISTORY FOR YEAR ENDED
OCTOBER 31, 1999
Calgary, March 23, 2000
In 1999 Perfect Fry Corporation began to realize the results of the foundation-building
efforts of the past couple of years. This year we are reporting the highest gross
revenue in the company's history. We interpret these results as encouragement
to continue in the current direction. Specifically, to persist in the development
of distributor relations, product variation and enhancement, and an advanced corporate
infrastructure.
We are very excited and pleased to be able to report such positive results.
We recognize that the direction we are taking to broaden and strengthen our distributor
base is the foundation for future sales. This foundation of distribution includes
the sales efforts of more than 50 distributors, with over 200 sales people, who
are now selling the Perfect Fry line of deep-fryers. In addition, we receive support
from brokers, food and equipment dealers, and manufacturer's representatives.
Building this foundation requires a considerable effort on behalf of the Perfect
Fry staff to visit, train and continually support each distributor and their staff.
This effort continues to require an appreciable investment of time and funds.
During 1999 we delivered three enhancements to our line of deep-fryers. The
computer electronics have been redesigned for totally reliable, safe, and trouble
free operation. We have launched a new 208 volt model which will support approximately
60% of the sales in the higher power installations. Finally, the most important
introduction this year was a new filter design. This has been the result of our
years of experience and continued efforts to create a truly odorless counter-top
deep-fryer. The impact of this design, is not only significant, it is incredible.
The Perfect Fry line of fryers are now literally a 100 times lower in odor and
grease emissions than that of our competition and of our older design.
Most exciting and promising during 1999, Perfect Fry was approached by a number
of very large franchise organizations. Our fryers are currently being tested by
some of these organizations, each representing thousands of locations. The impressive
capabilities of our equipment, along with the significant marketing efforts of
the Perfect Fry staff and the supporting distribution organizations, have all
contributed to the popularity of Perfect Fry's new line of deep-fryers.
Perfect Fry Corporation invites you to attend the Annual Meeting for fiscal
year 1999: April 24, 2000 at 9:00 a.m. at 3700, 400 - 3rd Avenue SW, Calgary,
Alberta, Canada.
Cindy Horne, Investor Relations:(403)255-7712, Fax (403) 255-1725;
EMail: invest@perfectfry.com
www.perfectfry.com
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